The Story of 90X Arts
The artists of 90 Square Arts arrived in New York City's doorstep, each with a dream and the talent and drive to make them come true. But all that takes time, and in the meanwhile, you have to eat. And so in the neverending hustle of New York, we all found Great Performances Caterers.
Great Performances ("GP" for short) was founded in 1979 as a means for women in the arts to have a means to support themselves while they pursued their artistic dreams. Very quickly the company grew, and integrated, and blossomed into New York City's premier catering company. True to its founding purpose, GP still provides artists a means to support themselves as they pursue their dreams. All the artists of 90X Arts call Great Performances home.
We have Broadway and National Tour veterans among our ranks, as well as television series regulars, commercial and print actors, models, dancers, singers, painters, photgraphers... the list goes on and on. We are continually amazed at the breadth and scope of the talent that walks through the door. So while we would and cheer each other on, celebrating with each new project someone booked, we never had an opportunity to see each other's work in person.
So six years ago we began a pie-in-the-sky project. We'd produce Into the Woods featuring a cast comprised solely of GP staffers. Little did we know what a monumental task this would be. We produced the show as a fundraiser for The Sylvia Center, a 501(c)3 nonprofit founded by GP which gives food and nutrition education to disadvantaged kids in the New York City area. Through a minor miracle, we secured the performance rights to the show. Then we turned to crowdfunding to raise the necessary funds for it. It was down to the wire, but we made it. And then our theatre space fell through, and we had to scramble to find another. Against all odds, we made it happen, and were written up in the Wall Street Journal and the New York Times. (Read the Times article here.) We sold out our performances.
After that success, we decided to see if we couldn't make lightning strike twice. The next year we produced Little Shop of Horrors, also to great acclaim. The next year we produced a play with 30 cast members, called Pilgrims of the Night.
We decided that if we were going to continue, we needed a name. As a caterer, we use a variety of tablecloth sizes. A common size is a 90-inch square cloth. Thus, 90 Square Arts. And a yearly Arts Festival was born.
Each year we evolve, incorporating more of the artistic talent at Great Performances. And we can't wait to show you what we've been up to.